Our Venture-Building Approach

A Structured Approach to Building Ventures.

Building a successful venture requires more than a compelling idea. It demands a deep understanding of real needs, validated solutions, capable teams, and continuous learning.

Discover

Understand the challenge, identify unmet needs, and assess whether an opportunity is worth pursuing.

Objective

Identify a meaningful problem and an opportunity worth studying.

Expected Outputs

A clear view of the opportunity and the need it addresses.

Key Activities

User and beneficiary research

Problem definition

Analysis of existing alternatives and solutions

Criteria for Moving Forward

A well-defined problem and audience, with early signals that the opportunity is worth testing.

Validate

Test assumptions, engage potential users, and gather evidence that supports the proposed solution.

Objective

Test assumptions before committing significant resources to building.

Expected Outputs

Evidence that supports continuing to build the solution, or reconsidering it.

Key Activities

Interviews

Experiments

Prototypes

Testing user interest

Criteria for Moving Forward

Sufficient evidence of a real need and of users' willingness to adopt the solution.

Build

Develop the initial product, establish essential capabilities, and bring together the right team.

Objective

Turn a validated solution into a usable first product.

Expected Outputs

A usable first product and a team able to run it.

Key Activities

Developing the initial product

Forming the founding team

Establishing core operating capabilities

Criteria for Moving Forward

A product working with real users, and the team and operations needed to launch.

Launch

Introduce the solution to the market, learn from real users, and refine the product and operating model.

Objective

Bring the solution to market and learn from real use.

Expected Outputs

A product in the market and a deeper understanding of user needs.

Key Activities

Releasing to early users

Measuring usage and gathering feedback

Refining the product and operating model

Criteria for Moving Forward

Repeat usage and feedback that confirm the solution's value, with an operating model ready to grow.

Scale

Strengthen the venture's capabilities, expand market reach, and enable sustainable growth.

Objective

Expand reach and strengthen the venture's capabilities.

Expected Outputs

A venture growing steadily and serving a wider audience.

Key Activities

Product development

Expanding channels and partnerships

Strengthening the team and operations

Criteria for Moving Forward

Stable growth, with operating and leadership capabilities that rely less on ecosystem support.

Graduate

Prepare the venture to operate independently, with the leadership, team, systems, and capabilities required for its next stage.

Objective

Enable the venture to operate fully independently.

Expected Outputs

An independent venture with its own leadership, team, and systems.

Key Activities

Completing leadership and team

Transferring systems and capabilities to the venture

Capturing lessons learned for the wider ecosystem

Criteria for Moving Forward

The venture can run its business and develop its products without relying on ecosystem support.

The timing of each venture's legal incorporation depends on the opportunity's readiness and needs; it does not necessarily precede validation.

Our Principles

Validation Before Expansion

Test the opportunity before committing to extensive development.

Evidence Over Assumptions

Make decisions based on customer understanding, experiments, and real-world feedback.

Build, Learn, Improve

Develop solutions iteratively and improve them through continuous learning.

Independence by Design

Build ventures with the capabilities required to operate beyond their initial support structure.

Explore Venture-Building Models

A Structured Approach to Building Ventures.

Discover

Validate

Build

Launch

Scale

Graduate

Our Principles

Validation Before Expansion

Evidence Over Assumptions

Build, Learn, Improve

Independence by Design

The Future Isn't Just Imagined. It's Built.